The Law Firm Guide to Choosing Content Topics

Law firms must carefully choose content topics to address business goals. We have tested a variety of strategies to grow traffic, generate leads, and get new clients. Here’s a quick guide to help you do the same.

How do I choose what topic to write about for my law firm?

Choosing the right topic to write about is a science and an art for your law firm. If you’re new to SEO and content creation, you probably don’t generate a lot of organic website traffic. As such, your website won’t have much authority in the eyes of Google and other search engines. So, you need to target terms and phrases that don’t have a lot of existing search results.

For example, create a list of search terms and phrases you think you’d like to write about. Then use a tool like SEMrush to find out how many search results Google “thinks” are related to your terms. You probably want to pick topics that Google thinks very few pages are related to — preferably less than one hundred pages. These are the topics for which Google wants more content. Therefore, they’re more likely to test and show your content — and you’re more likely to begin ranking.

The more topics you rank for, the more authority your website gains. And over time, you’ll discover you’re able to write articles that end up ranking in the top three search results.