Case Study:Law Firm Marketing
A litigation law firm changed its entire marketing process due to the success of our video content marketing.
Dramatic growth in 18 months.
In January 2019, we began working with a wonderfully talented trust litigation law firm in Century City, Los Angeles. By July 2020, we had grown their web traffic, client consultations, new clients, and revenue:
- Web Traffic: Up 24,000%
- Client Leads: Up 10,000%
- Client Consultations: Up 2000%
- New Clients: Up 500%
WHAT WAS THE ROI?
Client Spend: ~$150,000
New Revenue: $1,500,000+
HOW WE DID IT
Video Content, Article Content, and Website Redesign
We began with written article content creation to identify opportunities in the market. We noticed an opportunity for some generally-associated terms, and began ranking #1-3 in search results for various popular searches. While that didn’t drive new clients, it established our client’s website in the client’s services space.
Then, we began creating video content targeting our client’s high-revenue customers. We created 6+ videos per month. By the time we’d created 30 videos, organic web traffic was way up, and the client was seeing an incredible increase in new customer phone calls and contacts.
Then, we redesigned the client’s website for speed. Rebuilding everyting from the ground up, we lowered the time it took to load the website from 6 seconds to 1.4 seconds. That resulted in an immediate traffic increase from 2,200/month to 4,400/month, over night. Literally, over night.
Then, we began targeting larger volume terms that were associated with high-value new clients. The website traffic tripled. Along the way, we implemented a consultation scheduling tool, and the client’s consultations went from ~10/month to ~200/month.
WHAT WE DID
- Article Content Writing
- Video Creation
- Website Redesign
- On-Page SEO
- Directory SEO
- 18 months