Google Ads work for law firms, in certain situations and depending on expectations. Google Ads should not be the only form of marketing used by a law firm, and even the best campaign results will not perform as well as content marketing. However, for a quick hit, Google Ads can be launched in a few …
Write a law firm blog with the intent to help your readers and prospective clients. Certainly, you want to target readers that could become clients. So, if your law firm focuses on complex business litigation, you should write about complex business litigation. And if you’re a family law practice, then write about divorce. Why do …
Law firms spend 1-16.8% of their annual revenue on marketing, depending on which study you’re reviewing. That’s a pretty big range. And an American Bar Association report suggests that many small firms don’t even have marketing budgets. So, what’s really going on? What kind of spend is associated with successful firms? Well, we see the …
Law firms generate leads through content marketing, referrals, Google Ads (formerly Adwords), law directory placement, advertising, and PR — in descending order of success. The fastest way to generate leads is likely referral, but referral sources run out quickly. So realistically, the fastest way to generate leads is content marketing, Google Adwords, and law directory …
Marketing strategies for lawyers have moved almost entirely online due to larger reach and better return on investment (ROI). Content marketing, law directory placement, and Google Adwords will outperform magazine and outdoor marketing, almost without exception. If you’re looking for the most effective ways to generate leads and clients for your law firm, here’s a …
Making a good law firm website centers around three elements: SEO, lead generation, and design. The mistake most law firms make is starting with design. Do not start with design. Start by building your law firm website to be found by people on search engines. After all, isn’t the primary goal of a website to …
Yes, SEO works for law firms. However, your satisfaction level depends on your expectations. SEO will increase your findability on search, meaning that people searching for you by name, will be more likely to find you. Example, if somebody is searching your firm by its name, ex., “Acme Partners”, then SEO can help put your …
Yes, content marketing works for law firms in almost every practice area. We work with law firms every day, and every single one of our law firms has seen fast growth via content marketing. We see the fastest content marketing results when adding simple videos to each article. What is content marketing for law firms? …
Google My Business and Google Maps are essential to the success of your law firm marketing. These two free directory services drive a ton of local search traffic to law firms nationwide. The best SEO strategy is to synchronize your law firm naming structure, practice areas, and keywords across properties. Here’s a quick overview. What …
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Videos for law firms are the best way to improve your search rankings on Google and other search engines. Here’s a basic recipe to get you started. If you have any questions about more advanced strategies, schedule a consultation. What are the best videos for law firms? The best videos for law firms to create …
